世界著名的管理学大师汤姆·彼得斯说“:市场营销学只有一个名字,那就是菲利普·科特勒”。科特勒被称作营销界的爱因斯坦,现行的营销方略与活动无一能超越他所创立之体系,他的著作是营销人的宝典!今天,这“位现代营销之父”将晚年的事业重心放在了中国,他的足迹已经覆盖了中国的许多城市。 Tom Peters, the world-renowned management guru, said: “Marketing has only one name, that’s Philippe Kotler.” Kotler, known as Einstein in the marketing world, has no current marketing strategy or activity beyond the system he founded. His book is a collection of marketers! Today, the “father of modern marketing” His career focus has been on China, and his footprints have covered many cities in China.