论文部分内容阅读
新媒体时代传统媒体的命运是当前人们非常关注的话题。在新媒体的冲击下,报纸、杂志等传统媒体出现明显衰退,电视也疲态毕现,但广播却仍然表现坚挺。在传统媒体中,广播之所以一枝独秀,原因就在于它具有新媒体不能替代的属性和优势,我国汽车产业的发展和老龄人口的增加也为其提供了源源不断的新受众;同时,广播主动融入互联网、手机等新媒体,借力新媒体,使接收终端新媒体化、多样化,拓宽了传播渠道,从而实现了逆势而上。
The fate of traditional media in the era of new media is a topic of great concern to the people at present. Impact of new media, newspapers, magazines and other traditional media, a marked decline, the television is also tired finished, but the radio is still strong. In the traditional media, the reason why broadcasting excels is that it has the properties and advantages that new media can not replace. The development of China’s auto industry and the increase of the aging population also provide it with a steady stream of new audiences. Meanwhile, the radio initiatively integrates with Internet, mobile phones and other new media, leveraging new media, the receiving terminal of new media, diversification, broaden the channels of communication, so as to achieve the contrarian.