现代人对物质生活追求的日益重视,使商家越来越重视包装设计在商品销售中的地位,而结构在整个包装设计中起到非常重要的作用。本文主要从包装结构的设计理念,人性化,安全性,以及包装设计应尽量满足人们物质与精神的需求等各方面进行阐述,从而使人们认识到包装设计对商品销售的重要性。 The modern people pay more and more attention to the pursuit of material life, which makes merchants pay more and more attention to the position of packaging design in the sales of goods. The structure plays a very important role in the whole packaging design. This article mainly elaborates from the aspects of design concept, humanity, safety of packaging structure and packaging design to meet people’s material and spiritual needs, so as to make people realize the importance of packaging design to the sale of goods.