“请新媒体人时刻记住:你的成就不在于写了多少篇爆款文章,而在于为用户创造了持续的价值,让他们在你的精神部落中产生归属感,用户可以在这个精神部落内实现很好的价值交换。”新媒体行业在国内兴起并发展了数年,至今还没出现一本从内容创作的角度出发,让媒体人在创作中可以借鉴的书,《文案觉醒:激活新媒体人内容创作的本能》弥补了这一空白。正如作者所言,新媒体像一个富有生机的迷人丛林,林里林外间有着无穷的魅力吸引着你,但同 “Please new media people always remember: Your achievement is not how many articles written blasting, but rather to create lasting value for the user, so that they have a sense of belonging in your spiritual tribe, the user can in this spirit Tribal achieve good exchange of value. ”“ New media industry in the country and the rise and development for several years, has yet to appear from the content creation point of view, so that the media people can learn from the book, ”Awakening : The instinct to activate new media content creation "made up this void. As the author puts it, the new media is like a charming jungle full of vitality, and Lin Lulin attracts you with endless charms,