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中国报业自1978年改革开放以来一直处于高速增长状态。可在报业广告井喷的背后也种下了诸多犯病基因,中国报业下一步的深度发展需要新一轮的战略转型,2006年的中国报业仍然要经历一个深刻而又艰难的“转型期”。
China’s newspaper industry has been in a state of rapid growth since its reform and opening up in 1978. In the newspaper business blowout behind also planted a lot of genes, the further development of China’s newspaper industry requires a new round of strategic transformation, the Chinese newspaper in 2006 still going through a profound and difficult “transition period ”.