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2012年以来关于禁酒的各项政策和政令的出台,让处于高速发展中的白酒产业彻底冷却下来,白酒政务、团购市场的下滑,直接影响了整个白酒产业的发展。2013年的第88届成都春季糖酒会已经落下帷幕,本次糖酒会成为中国春季糖酒会史上的一个重要转折点,连成都的出租车司机都窥出了其中的奥秘,白酒在这届春季糖酒会的表现与食品饮料形成鲜明的反差,从场外展到场内展,白酒企业及品牌的人气和推广都不如食品
Since 2012, the promulgation of various policies and decrees prohibiting alcoholism has completely cooled the liquor industry under the rapid development. The decline of liquor administration and the buy-out market has directly affected the development of the entire liquor industry. The 88th Chengdu Spring Rum Cocktail in 2013 has come to an end. This rum has become an important turning point in the history of Chinese spring rum, even the taxi drivers in Chengdu have glimpsed the mystery among them. In this session, The performance of spring rum and food and drink in stark contrast, from the field outreach to the venue show, liquor companies and brand popularity and promotion are not as good as food