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随着经济贸易的全球化,国内外产品在国际市场上的竞争越来越激烈,国际广告成为商品竞争中不可缺少的一环。广告翻译也随之受到翻译界的重视。本文从关联理论的三个基本要素探讨广告翻译的过程。
With the globalization of economy and trade, the competition between domestic and foreign products in the international market has become increasingly fierce, and international advertising has become an indispensable part of commodity competition. Advertising translation has also received the attention of the translation community. This article discusses the process of advertising translation from the three basic elements of relevance theory.