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本文分析了女性体育消费市场的现状,认为应以体育健身为突破口,科学合理地配置资源。加大对女性参与体育锻炼的宣传,使之树立体育锻炼的正确指导思想;引导女性科学合理地参与锻炼;有针对性的开发适合女性的体育消费商品,正确引导女性的消费行为,激发女性体育消费意识;调整女性体育消费结构,培养女性良好的体育消费习惯,从根本上扩大女性体育消费,实现体育产业化的良性发展。
This article analyzes the status quo of women’s sports consumer market, that should sports fitness as a breakthrough, scientific and rational allocation of resources. Increase the publicity of women’s participation in physical exercise so that they can establish the correct guiding ideology of physical exercise; guide women to participate in the exercise scientifically and rationally; develop sports consumer goods suitable for women to guide women’s consumption behavior correctly and stimulate female sports Consume Consciousness; adjust the structure of female sports consumption, cultivate women’s good sports consumption habits, expand women’s sports consumption fundamentally, and realize the sound development of sports industrialization.