当下,传播环境已发生剧变,大数据和自媒体成为未来发展的趋势。因此,睢宁儿童画文化品牌的塑造应主动运用大数据技术和理念,在精确分析受众需求的基础上,实现由大众媒介传播向自媒体传播的转变,并合理利用大数据技术和自媒体开展品牌传播。 At present, the communication environment has undergone drastic changes, and big data and self-media have become the trend of future development. Therefore, the Suining children’s painting brand culture should take the initiative to use big data technology and ideas, accurate analysis of audience needs, based on the realization of the mass media to media from the media to change, and the rational use of big data technology and self-media branding.