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移动互联网的兴起,引领着传统商品纷纷转战数字领域。从事卡通创作十余年的魏纬把公司创作的经典形象也搬上了移动互联网。在家长们的iPad上,为孩子下载的儿童早教、动漫娱乐等或许就出自魏纬的“铁皮人”之手。被迫转型魏纬有长达10年的美术设计与出版工作经验,尽管他有很强的原创教育内容策划、制作能力,但自身不涉及出版发行领域,所以存在毛利率低、用户反馈不及时、丧失营销定价权利等问题。比如,2008年铁皮人美术创作的《小鸡快跑》原创儿童读物,由于传统出版业的各环节所限,3年仅在国内外
The rise of mobile Internet, leading the traditional fought fought in the digital field. Wei Wei engaged in cartoon creation more than ten years to the classic image of the company also moved to the mobile Internet. In parents’ iPad, children’s early childhood education, animation and entertainment download may be from Wei Wei’s “Iron Man” hand. Forced to transition Wei Wei has 10 years of art design and publishing experience, although he has a strong original content planning education, production, but it does not involve the field of publishing and distribution, so there is a low gross margin, user feedback is not timely , Loss of marketing pricing rights and other issues. For example, in 2008 Iron Man art creation “Chick Run” original children’s books, due to the limitations of the various aspects of the traditional publishing industry, only 3 years at home and abroad