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作为2014年最火爆的明星真人秀节目,浙江卫视的《奔跑吧兄弟》以新姿态获得了前所未有的成功。本文运用传播心理学的原理对该综艺节目走红的现象进行解读,以期对新媒体时代的明星崇拜有一个脉络化的理解。
As the hottest star reality show in 2014, Zhejiang Satellite TV’s Running Brother has achieved unprecedented success with its new attitude. This article uses the principle of communication psychology to interpret the popularity of the variety show, with a view to understanding the star worship in the new media era.