随着人们生活水平的日益提高,健康饮食与休闲旅游逐渐成为新的消费趋势。黑茶作为一种健康自然的饮品,深受人们青睐。黑茶的诞生,对于益阳本土的经济和文化产生着巨大的影响。通过研究益阳黑茶产业发展现状,分析黑茶文化对本土旅游市场的发展影响,为益阳旅游业的发展提供了一定的可行性分析。 With the improvement of people’s living standards, healthy eating and leisure tourism have gradually become new consumption trends. Black tea as a healthy and natural drinks, by the people of all ages. The birth of black tea has a huge impact on Yiyang’s local economy and culture. By studying the current situation of Yiyang black tea industry, this paper analyzes the influence of black tea culture on the development of local tourism market and provides some feasibility analysis for the development of Yiyang tourism.