论文部分内容阅读
营销者说如何让消费者认识并喜欢你的产品,再到主动去关注和分享,这其实就是打造产品IP的过程。好的产品自带流量,我们所要做的,是打造我们最大流量的产品IP。随着人们生活水平的提高,大家越来越关注健康,对于食品饮料的需求也越来越高端,2016年我们顺应健康的趋势,不断推出高端产品,与2015年一样,我们在高端酸梅汤领域的市场占有率排名依旧名列前茅。2017年我们还会继续深挖更高端的人群和更高
Marketers say how to make consumers recognize and like your product, and then take the initiative to focus and share, this is actually the process of creating a product IP. A good product comes with traffic, we have to do is to create our maximum flow of product IP. With the improvement of people’s living standards, people are paying more and more attention to health. The demand for food and beverage is also getting higher and higher. In 2016, we follow the trend of health and continue to introduce high-end products. As in 2015, we are in the high-end sour plum market Market share ranking is still among the best. In 2017, we will continue to dig more high-end people and higher