我想大家认同一件事,改革二十多年来,中国在变,中国的广告业在变。经济的腾飞;社会的发展;科技的进步。随之而来的是市场细分化、媒体多样化、企业专业化。传播理念日趋更新。广告公司亦逐渐突破传统、单一的传播模式,向专业性、全方位、多元化整合传播发展,如客户关系管理、品牌管理、市场行销、整合营销等。 I think everyone agrees on one thing. In the two decades since the reform took place, China is changing and the advertising industry in China is changing. Economic take-off; social development; technological progress. Subsequent to the market segmentation, media diversification, corporate specialization. Communication concept is updated. Advertising companies also gradually break the traditional, single mode of transmission, to professional, all-round, diversified integration of communication and development, such as customer relationship management, brand management, marketing, integrated marketing.