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美国斯坦福大学商学院研究所的柯林斯教授等出版的《基业长青》一书,研究了18家“常青”公司的成功经验,包括沃尔玛、惠普、宝洁、3M和索尼等行业领袖。这本书面世后得到了商界人士的广泛认同。《基业长青》告诉那些野心勃勃的梦想家,一个高瞻远瞩的公司,应该有着务实的理想主义,这是一种超越利润之上的追求,但绝非空想。这样长青的基业,有着冷静的头脑,有追求进步的驱动,有刺激进步的强大机能。领袖们创造了胆大包天的目标,也创造了教派般的文化。它们永不满足,优胜劣汰。它们步调一致,玩火但绝不自焚……
The book, Everlasting Studies, published by Professor Collins, a professor at the Stanford Graduate School of Business, explores the successful experiences of 18 companies including Wal-Mart, Hewlett-Packard, Procter & Gamble, 3M and Sony. The book was widely recognized by business people after it was published. Everlasting tells ambitious dreamers, a far-sighted company, to have pragmatic idealism, a quest that goes beyond profit, but it’s not a dream. Everlasting foundation, with a cool mind, the pursuit of progress-driven, powerful and stimulating progress. Leaders have created the goal of courageousness and have created a sectarian culture. They are never satisfied, the survival of the fittest. They are in harmony, playing with fire but never burning themselves ...