广播电视媒体从传统平台进军互联网的过程,应是广泛汲取互联网优势扩大自身影响力的过程,是不断吸引年轻观众群巩固宣传主阵地的过程,是融入互联网思维谋求全面发展的过程。融媒体时代,广电媒体应主动扛起坚定中国道路、弘扬中国精神、凝聚中国力量的大旗,要引领而非迎合,要当好表率而非随波逐流。 The process of radio and television media entering the Internet from the traditional platform should be a process of extensively absorbing the advantages of the Internet and expanding its influence. It is a process of constantly attracting young audiences to consolidate the main position of propaganda and is integrated with the Internet to seek all-round development. In the era of financial media, radio and television media should take the initiative to carry a firm road to China, carry forward the spirit of China and unite the banner of China’s power. They should lead rather than meet them, and should be exemplary instead of drifting.