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创立于1968年的EFFIE(艾菲)奖,是美国纽约营销协会为表彰每年度投放广告达到营销目标,并获得优异成绩的广告主、广告公司所设置的特别广告奖项。创立以来,EFFIE奖已经在全世界26个国家设立,成为目前世界上唯一的一项以广告效果为主要评审依据的权威广告奖项。随着中国广告业的迅速成长,2003年底中国广告协会与美国营销协会(EFFIE奖总部)签署协议,正式引进EFFIE奖,中国由此成为EFFIE奖全球大家庭的正式成员。并与美国、法国、德国等其他成员国的EFFIE奖一样,使用同一标识,执行同一评审标准,并具有同等的国际权威性、本期专栏将为您介绍有关EFFIE奖的参赛事宜、评审标准以及案例说明,与您一起全面接触EFFIE奖。
Founded in 1968, the EFFIE Award is a special advertising award set by the New York Marketing Association to honor advertisers and advertising agencies that honor their marketing goals and achieve annual sales success. Since its establishment, EFFIE Award has been established in 26 countries around the world, becoming the world’s only advertising effectiveness as the main basis for the award-winning advertising awards. As China’s advertising industry grew rapidly, at the end of 2003, China Advertising Association and the American Marketing Association (EFFIE Awards Headquarters) signed an agreement to formally introduce the EFFIE Award. As a result, China became an official member of the EFFIE Awards Global Family. And with the United States, France, Germany and other members of the EFFIE Award, the same logo, the implementation of the same evaluation criteria, and have the same international authority, this column will introduce you to the EFFIE Award entries, review criteria and Case Description, get in touch with EFFIE Awards.