自古以来,中国就是崇尚道德的文明古国,在市场经济高度发达的当代,发展市场经济不能离开道德因素。市场经济的发展模式正是对各种资源进行高度整合和合理运用,力求在有限的资源供给下,实现整个社会的整体利益和财富最大化。本文梳理了市场经济的内涵,揭示了市场经济与道德经济的同一性,并论证了发展市场经济与道德经济的意义,提出了以道德经济为依托,建设繁荣的市场经济的有力措施。 Since ancient times, China is an ancient civilization that advocates morality. In the current highly developed market economy, the development of a market economy can not leave morality. The mode of development of the market economy is precisely the highly integrated and rational use of various resources, and seeks to maximize the overall interests and wealth of the entire society with the limited supply of resources. This paper sorts out the connotation of market economy, reveals the identity of market economy and moral economy, and demonstrates the significance of developing market economy and moral economy. It puts forward the powerful measures to build a prosperous market economy based on moral economy.