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上海区(县)广播电视台,是目前沪上媒体中较为弱势的一个群体。诸多因素困扰着他们的发展。不论是收视群体、节目形态还是上海本土的区域划分特点都成为产生困扰的重要方面。同时,这一群体和其他传统媒体一样,处在新媒体时期,同样需要一些理念的转变和大胆的模式创新实现转型,为未来发展带去生机。最后,一些好的设想还能为更多上海以外的小型广电媒体带去灵感,成为他们转型发展过程中的一块基石。
Shanghai (county) radio and television stations are the most disadvantaged groups in Shanghai media. Many factors plagued their development. Regardless of the viewing group, the appearance of the program or the regional characteristics of the local Shanghai have become an important aspect of troubled. At the same time, like other traditional media, this group is in the period of new media. It also needs some idea changes and bold model innovation to realize the transformation so as to bring vitality to the future development. Finally, some good ideas can also bring inspiration to more small-scale media outside Shanghai and become a cornerstone of their transformation and development.