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近年来,各地报纸在着力抓好独家新闻、头条新闻的同时,也兴办了许多专刊、周刊。这些专刊、周刊抓住读者关注的事情做好事件性报道,围绕读者关心的问题做好服务性报道,大大满足了现代社会人们多层次、多方面的需求,使报道更有广度、深度和连续性,受到了读者的喜爱和好评。有人说,独家新闻、头条新闻吸引了读者,专刊、周刊留住了读者。这个评价有一定道理。与传统的副刊有所不同,现今的专刊、周刊与新闻版互相依存,互相促进。与新闻版相比,它在内容上更注重深与专,在操作上更注重策划。丰富的内容,强大的作者阵容,专业独到的操作手段,是专刊、周刊吸引稳固读者群,提升阅读率的“法宝”。专刊、副刊的兴办,是报业发展的必然趋势,是市场发展细分化要求媒体报道多样性的必然结果。本期《前沿关注》讨论专刊、周刊的定位、特征和编辑艺术,我们希望此次讨论对推动主流报纸办好专刊、周刊有所裨益。
In recent years, newspapers all over the country have focused on exclusive news and headline news and have also set up many special issues and weekly newspapers. The special issue, weekly magazine seize the readers concerned about the incident reporting, around the readers concerned about the service to do a good job of reporting, to meet the modern society, people at many levels, many needs, so that the report more breadth, depth and continuity Sex, by the reader’s favorite and praise. Some people say that exclusive news, headline news has attracted readers, special issues, weekly readers retained. This evaluation has some truth. Different from the traditional supplement, the current special issue, weekly magazine and news edition are interdependent and mutually reinforcing. Compared with the news edition, it focuses more on the contents of the deep and specialized, more emphasis on planning operations. Rich content, a strong lineup of authors, unique and unique professional means of operation, is a special issue of weekly magazine to attract a solid group, improve the reading rate of the “magic weapon.” The establishment of special issues and supplements is an inevitable trend in the development of the newspaper industry and is the inevitable result of the fragmentation of market demands of the diversity of media coverage. This issue of “Frontier Concern” discusses the special issue, the positioning and characteristics of the weekly magazine and the art of editing. We hope this discussion will be of some help to promoting the special issue of the mainstream newspaper and the weekly magazine.