论文部分内容阅读
生存还是毁灭,这是一个问题。四百年前莎士比亚笔下哈姆雷特发出的千古追问,在今天也成为实体书店无法避开的终极拷问。自21世纪以来,实体书店就陷入了命运选择的岔路口,毁灭者惨淡收场,令行业扼腕,令读者痛惜;而生存者也不过是苟延残喘,聊作关张歇业前的苦苦支撑,或沦为网上书店的免费“展厅”。无论是国营书店还是民营书店,在当当、京东、亚马逊等电商创造的便利购书方式和明显价格优势的强势购买逻辑面前,都似无回击之力,还
Survival or destruction, this is a problem. The eternal pursuit of Hamlet by Shakespeare four hundred years ago also became the ultimate torture of the physical bookstore today. Since the beginning of the 21st century, the bookstores of physical entities have been caught in the fork of fate and the tragedy of the destroyer has ended in blemishes, leaving readers indignant. However, the survivors are merely lingering bets on the painstaking support before Zhang’s career, or become Free online bookstore “showroom ”. Whether it is state-owned bookstore or private bookstore, in the Dangdang, Jingdong, Amazon and other e-commerce to create a convenient way to buy books and obviously the price advantage of the strong purchase logic in the face, it seems no back force, but also