近几年发展迅速的广播电视报,不仅使广播、电视传播的信息更深化、更久远,而且独立成军,为广播、电视增添了新的家族。从而构成了广播电视宣传的新的层次,新的结构,新的网络,由此带来声、屏、报的立体化传播效果。但是,这张报纸还很年轻,理论的、实践的积蓄不足,因此,需要我们不断地去探索它自身生存和发展的要素,使其更趋完 The rapid development of radio and television newspapers in recent years has not only deepened and extended the information disseminated by radio and television, but also made its own contribution to the army, adding a new family to radio and television. Thus forming a new level of radio and television publicity, new structure, new network, resulting in three-dimensional effect of sound, screen, newspaper. However, this newspaper is still young, lack of theoretical and practical savings, therefore, we need to constantly explore the elements of its own survival and development to make it more complete