媒体单位正走向市场化与产业化,从另外一个角度看,对广告主和广告公司是日益开放的,各类广告公司最终维持客户的仍是广告创新能力,这是市场化的规律。 Media units are moving towards marketization and industrialization. From another perspective, advertisers and advertising companies are increasingly open. Advertisers of various types eventually maintain their clients’ ability to innovate in advertisements. This is a market-oriented law.