改近几年随着动漫文化的大量涌入,影响着80年代之后出生的相当一部分群体,并带来了一种新的消费形式——动漫消费。动漫消费的概念如何界定,内含有有哪些,特点都包括什么,这些都需要进行探讨。笔者通过阅读相关文献以及对小部分动漫爱好者的访谈,试图探究这一群体的消费动机。 In the recent years, with the influx of animation culture, a considerable part of the group born after the 1980s has brought with it a new form of consumption, animation and animation. How to define the concept of anime consumption, what is included, what features are included, these need to be explored. By reading relevant literature and interviewing a small number of anime enthusiasts, the author attempts to explore the motivation of this group of consumers.