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近年来,新媒体技术的发展为社会大众开辟了接收信息的新途径,平板、手机等移动终端承载着新时期科技进步的成果走进了社会受众的视野,带领人们步入了信息时代。尤其是微信、微博等信息传播类社交平台的出现,全面推动着信息社会的进步与发展。本文立足新时期微博广告的发展,研究受众对其信息传播的接受效果,提出应进一步利用微博等社交互动平台进行广告传播。
In recent years, the development of new media technology has opened up a new way for the public to receive information. The achievements of the mobile terminals such as tablet computers and mobile phones carrying the scientific and technological advances in the new era have stepped into the perspective of the social audience and led people into the information age. In particular, the emergence of social platforms such as WeChat and Weibo to promote the progress and development of the information society in an all-round way. Based on the development of Weibo advertising in the new era, this paper studies the audience’s acceptance of its information dissemination and proposes that we should make further use of social interaction platforms such as Weibo to disseminate advertisements.