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中国影视市场资源丰富,大剧、网剧、IP剧遍地繁荣,受众能够收看的影视作品充满了屏幕。纵观近三年,都市剧、宫斗剧和谍战剧频频上演好评如潮的趋势,甚至对同一剧本不停的翻拍使其从电视屏幕搬上电影屏幕,不断刷新受众的感观。中国影视作品如此丰富,但本土影视作品很难获得受众的追捧。中国影视作品应该怎样迎接市场的挑战?本文通过影视作品《摔跤吧,爸爸》,从该作品的创作团队和创作内容以及受众收看为着手点,试析当下影视市场的现状,以期为中国影视未来发展提供参考策略。
China’s film and television market is rich in resources, drama, drama, IP drama everywhere, the audience can watch video works full of screen. Throughout the past three years, metropolitan dramas, palace dramas and spy war dramas have been staging rave reviews. Even the remake of the same play has been moving from the TV screen to the movie screen, continuously refreshing the audience’s perceptions. Chinese film and television works are so rich, but it is very difficult for the local film and TV works to get the audience’s favor. How can Chinese film and TV work meet the challenge of the market? This article tries to analyze the current situation of the current movie and TV market from the creative team and creative content of the film and “Wife and Dad” Development provides a reference strategy.