目前,海南旅游国际客源市场的拓展空间有限,但是国内客源市场前景无限,未来将成为海南旅游客源市场的主体。现如今社会在飞猛的发展,旅游者的需求也随之变得更加多元化,并且开始向旅游产品发展。本文首先阐述了海南旅游客源市场的现状分析,然后据此提出海南旅游的发展对策。 At present, there is limited space for Hainan’s international tourist market for tourism, but the prospect of domestic tourist market is very limited. In the future, Hainan will become the main tourist source market. Nowadays, with the rapid development of society, the demand of tourists has become more diversified and the tourism products have started to develop. This article first expounds the current situation of Hainan tourist market, and then proposes the development strategy of Hainan tourism.