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当手机遇上户外媒体,能创造怎样的互动新体验?可口可乐邀你新年传祝福广告主:可口可乐策划:Posterscope(中国)执行:Posterscope(中国)发布时间:2012年1月地点:全国大中城市创意说明:可口可乐在户外启动新年传祝福发布,通过手机和户外媒体进行互动,发送短信祝福至指定号码,你的祝福将在可口可乐瓶身上即刻呈现,体现欢聚新年,碰杯传祝福的主题。此次互动发布在全国11个城市的特型车亭上启动,同时,上海来福士广场和
Coca-Cola invites you to New Year's blessing Advertisers: Coca-Cola Project: Posterscope (China) Implementation: Posterscope (China) Release Date: January 2012 Location: National large and medium-sized cities Creative Explanation: Coca-Cola Outdoor Launches New Year's Blessings and Launches, Interacting Through Cell Phones and Outdoor Media, Bringing Phrases to Your Number, Your Blessing Will Be Immediately Emerged in the Bottle of Coca-Cola, Embracing the New Year and Clipping the Blessing. The interactive launch in the country's 11 special models car kiosks start at the same time, Shanghai Raffles City and