随着现代社会生活范围的不断扩大,社会性因素对人们的影响越来越大,一种社会意识能够深刻地影响大众。现代生活方式的多元化,使得人们的视野更加广阔,接收公共信息的机会越来越多。作为一种特别的传达社会意识的形式,公益广告正在扮演着一个无可替代的角色,这种社会话语形式具有极强的导向性,它深刻地影响人们的思想和行为。 With the continuous expansion of the scope of modern social life, social factors have an increasing impact on people, and a social awareness can profoundly affect the public. The diversification of modern lifestyles has broadened people’s horizon and increased the chances of receiving public information. As a special form of social awareness, public service announcements are playing an irreplaceable role. This form of social discourse is highly directional and profoundly affects people’s thinking and behavior.