“蓝海战略”,是欧洲工商管理学院的W·钱·金教授与勒妮·莫博涅教授去年合作出版的《蓝海战略》一书提出的新兴管理学概念,即企业从关注竞争对手的所作所为转向为买方提供价值的“飞跃”;通过跨越现有竞争边界,并将不同市场的买方价值元素进行筛选与重新排序,企业就有可能重 The “Blue Ocean Strategy” is an emerging management concept put forward by Blue World Strategy, co-published by Prof. W. Qian and Prof. Leni Morbonie of INSEAD, that is, the concept of emerging management science that enterprises focus on their competitors The turnaround is a “leap” in providing value to the buyer; it is possible for the business to weigh, by crossing existing competition boundaries and filtering and reordering buyer value elements in different markets