最著名的营销大师,最卓越的营销智慧,最精彩的营销故事风靡全球之百年营销精华,中国营销人成功必备宝典 1．钓鱼要有诱饵美国一位油漆商为了推销油漆,给500个顾客邮寄了油漆刷的木柄,请顾客到他的店中领刷子的另一半。可是,只有100多人应召前往,并未达到“吸”来大批顾客的最初目标。 The most famous marketing guru, the most outstanding marketing wisdom, the most exciting marketing story Swept the world’s best marketing essence, the Chinese marketing success essential Collection 1. Fishing to have bait A paint maker in the United States, in order to sell paint, mailed a paintbrush wooden handle to 500 customers, asking customers to brush the other half of his shop’s collar brush. However, only over 100 people called for a visit and did not meet the original goal of attracting a large number of customers.