虚拟经营:企业的弹性运作

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虚拟经营在国外早已十分普遍,像耐克、锐步运动鞋根本就没有自己的工厂,其产品却畅销全球;而国内所能看到的多数进口电器,也都以这种方式进行经营和生产。分析起来,正是因为国外虚拟企业将一些劳动密集型产业的生产部分虚拟化,并把它移到劳动力成本较低的中国来做,所以才有所谓的“三来一补”,也才有深圳及珠江三角洲今天的发展。实际上,许多香港的名牌服装,都是由内地的一些厂家生产的。现在国内许多企业也开始虚拟经营,虚拟经营可使企业发挥资源的最大效率并有弹性化的优势;但如果在经营中,失去对关键性资源的控制,虚拟经营就会引发危机。虚拟经营是指企业在组织上突破有形的界限,虽有生产、行销、设计、财务等功能,但企业体内却没有完整的执行这些功能的组织。就是说,企业在有限的资源下,为了取得竞争中的最大优势,仅保留企业中最关键的功能,而将其他的功能虚拟化——通过各种方式借助外力进行整合弥补,其目的是在竞争中最大效率地发挥企业有限的资源。 Virtual operations have long been very popular in foreign countries, such as Nike, Reebok sneakers simply do not have their own factories, their products are popular in the world; and most of the domestic can see the import of electrical appliances are also in this way to operate and produce. It is precisely because foreign virtual enterprises virtualize the production of some labor-intensive industries and move it to China with lower labor costs so that there are so-called “three, one and one make up” Shenzhen and the Pearl River Delta today’s development. In fact, many brand-name clothing in Hong Kong are produced by some manufacturers in the Mainland. Now many domestic enterprises are also starting to operate their businesses in a fictitious way. Fictitious management can make enterprises exert the maximum efficiency and flexibility of resources. However, if they lose control over the key resources in their operations, the fictitious management will trigger a crisis. Fictitious management refers to the organizational breakthrough in the physical boundaries, although the production, marketing, design, finance and other functions, but the body does not have a complete implementation of these functions within the organization. That is to say, under the limited resources, in order to obtain the maximum advantage in the competition, the enterprise retains only the most crucial functions in the enterprise and virtualizes other functions through the integration and supplement by external means through various means, Maximize the efficiency of the enterprise play a limited resources.
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