我国是人口众多的农业大国,“三农问题”始终是党和国家的重中之重,中央一号文件已连续12年锁定“三农”主题;电视是农民最为熟悉的传播媒介,收看电视节目是农民获取信息、娱乐消遣最主要的方式之一,故此,农业节目在我国具有举足轻重的地位,这是国情,也是必然。近年来,随着各级政府对农业电视的愈加重视,农业节目在服务“三农”、推动城乡协调发展等方面也起到了重要作用。然而,我们也看到由于农业节目公益价 China is a large agricultural country with a large population. “The issue of agriculture, farmer and country” has always been the top priority of the party and the state. The document No. 1 of the Central Government has locked in the theme of “agriculture, farmers and farmers” for 12 consecutive years. Television is the most familiar communication among peasants Media and watching television programs are one of the most important ways for farmers to obtain information and entertain themselves. Therefore, agricultural programs play a decisive role in our country. This is a national condition and an inevitable result. In recent years, as governments at all levels attach more importance to agricultural television, agricultural programs have also played an important role in serving the “three rural issues” and promoting the coordinated development of urban and rural areas. However, we also see the public service price due to agricultural programs