毫无疑问,在世界传媒市场上,中国是一个极具潜力的市场,中国正在以两大“潜力”吸引着外资媒体的注意:众多的人口是传媒产品的消费潜力,有待开垦的文化积淀则是资源潜力。为此,默多克可以无怨无悔地数十年如一日,默默地等待着政策大门中微微开启的那道缝;而贝塔斯曼则在缝隙中积极地腾挪着;迪斯尼则利用网络切入,图谋的还是传媒这块大蛋糕,时代华纳、维亚康姆等国际巨头 Undoubtedly, China is a very promising market in the world media market. China is attracting the attention of foreign media with two major potentials: the large population is the potential for consumption of media products and the culture to be cultivated Accumulation is the resource potential. For this reason, Murdoch can regretless decades without exception, silently waiting for the gate opened slightly in the policy gap; and Bertelsmann in the gap actively aggressive; Disney is using the network cut-in, The plot is still the media big cake, Time Warner, Viacom and other international giants