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本文对融合媒介进行了简要的介绍,说明融合媒介背景下电视营销面临的挑战,并对电视营销的发展方向进行总结,提出相关的建议,希望本文能够为电视营销活动的发展提供帮助。
This article gives a brief introduction of the fusion media, explains the challenges faced by the TV marketing in the context of the fusion media, and summarizes the development direction of the TV marketing and puts forward some relevant suggestions. We hope this article can help the development of the television marketing activities.