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产品感性质量受到人种、宗教、国家、地域、教育程度、社会文化、习惯、风俗、行为方式等诸多因素的影响,嗜好性的个性差异是感性质量研究的对象,当顾客在产品的物理特性方面(客观的)首先得到满足时,又必须在认知的、情感的、和相互关联的层面(主观的)上继续得到满足。研究感性质量管理的意义就在于当产品功能特征、特性趋于成熟阶段时,感性质量的改善往往会使产品的生命周期延长,产品和服务质量赋予感性后具有不可思议的个性表现,这样产品和服务才真正具有竞争能力。
The perceptual quality of products is affected by many factors such as race, religion, country, region, education level, social culture, custom, custom, behavior and other factors. Individuality difference of hobby is the object of perceptual quality research. When the customer’s physical characteristics Aspects (objective) are, first of all, fulfilled, they must continue to be satisfied at a cognitive, emotional, and inter-related level (subjective). The significance of the study of emotional quality management lies in the fact that the improvement of perceptual quality tends to prolong the life cycle of the product as the functional features and characteristics of the product become more mature. The products and service quality have an incredible personality after the perceptual performance, It is truly competitive.