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随着数字媒体虚拟技术不断的发展,数字化进程不断加速,电影电视中实拍与虚拟动画结合的艺术形式越来越多,不仅推动了影视制作技术发展,同时改变了人们观影方式。动画是电影与绘画两种艺术形式综合而成的一门独特的视听艺术形式,在电影、电视广告中运用动画手法有着独特的艺术性和视觉效果,主要指动画的夸张手法(动作的夸张、情节的夸张、构思的夸张、速度的夸张、情绪的夸张、拟人的夸张)。
With the continuous development of digital media virtualization technology and the accelerating digitization process, more and more art forms are being combined with real animation and virtual animation in film and television, which not only promotes the development of film and television production technology, but also changes the viewing style of people. Animation is a unique form of audiovisual art which is a combination of film and painting. It has a unique artistic and visual effect by using animation techniques in movies and TV commercials. It mainly refers to the exaggeration of the animation (exaggerated movements and plot Exaggerated, exaggerated ideas, exaggerated speed, emotional exaggeration, anthropomorphic exaggeration).