To support and serve engineering design,creative design based on knowledge management is proposed.The key knowledge factors of creative design are analyzed and discussed,and knowledge extraction tools are utilized to distill the important knowledge to serve for knowledge resource of creative design.The implementation of creative design mode is described and executed,which can promote the intelligent asset of the enterprise and shorten the period of creative design.With this study,design afflatus and conceptual design can be achieved expediently and effectively. To support and serve engineering design, creative design based on knowledge management is proposed. The key knowledge factors of creative design are analyzed and discussed, and knowledge extraction tools are utilized to distill the important knowledge to serve for knowledge resource of creative design. The implementation of creative design mode is described and executed, which can promote the intelligent asset of the enterprise and shorten the period of creative design.With this study, design afflatus and conceptual design can be achieved expediently and effectively.