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与大媒体相比,区域媒体相对较小,但区域媒体在服务区域政治、经济、文化发展进程中,同样扮演着重要的角色。尤其在新媒体日益发达的今天,区域媒体更应该通过培育区域性的标志性栏目,挖掘地方特色,借助新兴媒介,发挥区域媒体本土化、亲和力、影响力等优势,形成具有区域特色的舆论氛围,促进区域经济转型和社会各项事业的发展。一、培育区域性服务栏目核心竞争力的概念是1990年由美国著名管理学者普拉哈拉德和
Compared with the big media, the regional media is relatively small, but the regional media also play an important role in serving the political, economic and cultural development of the region. In particular, with the development of new media, the regional media should create an atmosphere of media with regional characteristics by nurturing regional landmark sections, excavating local features, using emerging media to bring into play the advantages of localization, affinity and influence of regional media , Promote regional economic restructuring and the development of various social undertakings. First, to cultivate the concept of regional competitiveness of the core competitiveness of the column in 1990 by the famous American management scholar Prahalad and