在食品品牌中融注丰富而具个性的文化内涵是增强品牌核心竞争力的有效措施。食品企业应紧跟消费者需求的变化,充分挖掘与利用一切有益的文化资源,以流行文化、前锋文化、地域文化以及传统文化为主要叙述话语,创建独特的企业与产品品牌文化。 Blending rich and individualized cultural connotations in food brands is an effective measure to enhance the brand’s core competitiveness. Food companies should closely follow the changes in consumer demand, fully tap and use all the useful cultural resources, pop culture, strife culture, regional culture and traditional culture as the main narrative discourse, and create a unique corporate culture and product brand.