本文通过对海底捞火锅店及赵氏火锅店等餐饮企业运用新媒体技术宣传发展品牌情况的调查研究,为餐饮企业品牌宣传和发展提供便捷高效的沟通途径,拉近群众与餐饮企业的距离,增强互动性。新媒体技术与餐饮企业品牌的宣传和发展跟有利的结合,以达到未来餐饮行业的创新和多元化,并一定水平的提高餐饮企业的知名度及经济效益。 Through the investigation and research on the brand promotion and development of new media technology by catering enterprises such as Haitian Fondue Store and Zhao Hotpot Restaurant, it provides a convenient and efficient communication channel for the brand promotion and development of catering enterprises, narrows the distance between the masses and the catering enterprises, Enhance interaction. The promotion and development of the brand new media technology and catering enterprises are in line with the favorable combination so as to achieve the future innovation and diversification of the catering industry and raise the popularity and economic benefits of the catering enterprises to a certain level.