中国企业目前的贸易性投资尤其是在境外的贸易性投资胜少而败多，除了缺乏对市场的认识外，忽视投资的内在规律是导致失败的重要原因。实际上，任何贸易行为都可以看作是一种投资，本文所说的贸易性投资主要包括一般的进出口贸易和境外设立分支机构、境外并购企业、境外开拓市 The current trade investment of Chinese enterprises, especially the lack of foreign trade investment, has won less and less. In addition to the lack of understanding of the market, the neglect of the inherent law of investment is an important reason for the failure. In fact, any trade can be regarded as an investment, trade investment in this article, including the general import and export trade and overseas branches, overseas mergers and acquisitions, open up the city