1995年3月,中央指出“要把连锁经营作为深化国有流通企业改革的突破口”之后,被称为中国流通领域的一场革命——连锁经营,在中国星火燎原,构成了1995年中国商界的一大热点。据初步匡算,截至1995年底,全国实行连锁经营的企业达400多家,有各种类型的门店6000个,年销售额达80亿元,占当年社会消费品零售总额的5‰左右。然而,在全国连锁商 In March 1995, the central government pointed out that "to take chain operations as a breakthrough in deepening the reform of state-owned circulation enterprises, a chain of operations known as the circulation of China’s circulation - chain operations, in China’s sparks, constitute the 1995 Chinese business community. A big hot spot. According to preliminary calculations, as of the end of 1995, there were more than 400 chain-operated enterprises across the country, 6,000 of various types of stores, and annual sales of 8 billion yuan, accounting for about 5 percent of total retail sales of consumer goods in the same year. However, in the national chain