本文主要研究旅游主体中的消费特征,并且对将来旅游市场研究有较大的推动作用,在理论上,结合我国传统旅游特征,分析当前旅游中城市家庭的偏好,然后分析影响旅游消费情况和消费特征的因素。并且提出适合家庭主体旅游产品的研发策略和推出计划,通过系统化的营销和传播手段,提升主体消费意识,带动旅游行业的蓬勃发展。 This paper mainly studies the characteristics of consumption in the main travel agents, and has a greater impetus to the future tourism market research. In theory, combining the characteristics of traditional tourism in our country, this paper analyzes the preferences of urban families in current tourism, and then analyzes the impact of tourism consumption and consumption Characteristics of the factors. And put forward research and development strategies and launch plans for the family-oriented tourism products. Through systematic marketing and dissemination means, the awareness of consumer spending is enhanced and the tourism industry is thriving.