本世纪扣年代兴起的信息革命，标志着信息时代的来临。在市场营销领域，广播、电视、电话、因特网等新兴通讯和传播媒体的出现，改变了消费者的消费行为和决策判断，进而影响到营销要素的发展变化。企业必须采取相应的因应措施，迎接信息革命对市场营销的冲击和挑战。一、市场 The information revolution that took off in this era marked the advent of the information age. Emerging communications and communications media such as radio, television, telephone, and the Internet have changed consumer behavior and decision-making in marketing, thereby affecting the evolution of marketing elements. Enterprises must take appropriate measures to meet the impact of the information revolution on marketing and challenges. First, the market