半年前,国内酒业出现过“健康白酒”热,但多数酒企普遍把这一概念落位到产品上,且大家对此也不是非常关注。当时“健康”概念也只是一阵风,在业内并没有引起多大的反响,甚至当你在跟酒企讲要聚焦“健康”的时候,酒企都不以为然,觉得这个概念太空了。“健康中国”策事实上,早在2014年国务院发布的46号文件《关于加快发展体育产业促进 Six months ago, domestic wine industry experienced “healthy liquor ”, but most wine companies generally put this concept on the product, and everyone is not very concerned about this. At that time, the concept of “healthy” was just a gust of wind. It did not cause much reaction in the industry. Even when you were talking about “healthy” with wine companies, the liquor companies dismissed it as a concept. “Healthy China” policy In fact, as early as in 2014, the State Council issued the document No. 46 "on accelerating the development of the sports industry.