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独播剧之争使因“制播分离”而退出电视剧拍摄的电视台再度披挂上阵,或合拍、或独拍,通过多种方式进入。如河南电视台独资投拍的《少林寺传奇》、安徽电视台合拍的《搭错车》、重庆卫视的《雾都夜话》系列等。当电视台再次涉入电视剧领域时,已没有了以前的政策性拍摄或应景之作,而是完全为了市场竞争。因此,其风险也就越高。那么在这种新背景下,电视台在剧本的选择、资金的来源、投拍模式、市场推广及播出方面会有哪些变化,存在哪些困难和问题?应该如何解决?针对以上这些问题,本刊记者独家专访了河南电视台台长周绍成。
The debate over the sole broadcasting drama made the television station which was withdrawn from the drama because of the separation of production and broadcasting again went into battle, or co-produced or soloed, and entered through various means. Such as Henan Television, a wholly-owned shooting “Shaolin Temple Legend”, Anhui TV co-production of “take the wrong car”, Chongqing Satellite TV’s “fog are Nocturne” series. When the television station involved in the field of TV drama again, there has been no previous policy shooting or scene made, but completely for market competition. Therefore, the higher the risk. So under such a new background, what changes will TV stations have in the selection of the script, the source of the funds, the model of the shootings, the marketing and broadcasting, what are the difficulties and problems and what should be done? In response to these questions, Exclusive interview with Henan TV station Zhou Shaocheng.