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开发金字塔尖的黄金视频资源,在电视屏外,搭建全新网络平台。传统媒体向新媒体转型,可以凭借传统媒体的优势内容,再结合新媒体的平台,为内容传播提供平台空间和渠道。但是,在碎片化的环境里,如何让用户对内容产生印象,降低品牌接受的门槛,进而提升广告主的知名度,这是很大的挑战。芒果T V作为一家年轻的网络视频媒体,在内容营销、台网联动、全景运营方面是独树一帜的。
Development of the pyramid of gold video resources, in the TV screen, build a new network platform. The transformation of traditional media into new media can provide platform space and channels for content dissemination by virtue of the advantages of traditional media and the platform of new media. However, in a fragmented environment, it is a big challenge to let users impress the content, lower the threshold for brand acceptance, and enhance the reputation of advertisers. As a young online video media, mango T V is unique in content marketing, network linkage and panoramic operation.