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大数据技术的崛起带给这个时代的影响不仅仅停留在技术层面,还体现在人们的思维模式上。本文通过分析大数据时代给广告营销以及广告翻译所带来的变革,得出大数据时代中的广告翻译可以通过对目标受众、商品质量以及目的语文化进行精准定位来实现大数据时代中商业广告的“精准翻译”。
The rise of big data technology has brought the impact of this era not only in the technical level, but also in people’s thinking mode. By analyzing the changes brought about by advertising and advertising in the era of big data, this paper concludes that advertising translation in the era of big data can achieve commercial advertising in the era of big data by accurately targeting the target audience, product quality and target language culture “Accurate translation ”.