在美国、只要对市场稍加留意就不难发现,各大公司的商品价格常有较大差异,有的公司往往实行这样一种战略,即有意地将自己某一类或某一种商品压低价格,以此给顾客形成一个“本公司商品价廉物美”的印象。比如,某大公司的香烟显然地比别人便宜,这个情况为一部分买烟的顾客发现后,就会将秘密告诉自己的同事、朋友。在他们作介绍的时候,有的会讲得很清楚——“读家公司的香烟很便宜”,有的却 In the United States, as long as you pay a little attention to the market, it is not difficult to find that the major companies often have large differences in commodity prices. Some companies often implement a strategy that intentionally lowers one or more of their own commodities. The price, in order to give customers a “the company’s goods are cheap and good” impression. For example, a large company’s cigarettes are obviously cheaper than others. This situation is when some customers who buy cigarettes discover secrets and tell their colleagues and friends. When they introduced it, some would make it very clear - “Reading a company’s cigarettes is very cheap,” but some